Although the cause is about healing the global humanitarian sore of hunger and making the food system a more nutritious and sustainable one....FEED is also a bag company. We sell FEED bags to raise money and awareness for the cause.
In order to help us sell our bags, the good fashion folks at the Designers & Agents trade show (or D&A to people in the know) had us set up a booth of FEED-ness for the Fall '09 Show.
Colleen, Megan and I started on Saturday: taking names and taking orders. We definitely sold a ton of bags to very cool stores in Greece, Japan, Australia, Little Rock, Nantucket, LA, and Williamsburg, Brooklyn.
Our little tin of chocolate treats helped lure the hungry fashionista's to our table...and, perhaps ironically, some of them even tried to nab the sample World Food Program "High Energy Biscuits" we had as a display of what school-feeding looks like in emergency hunger situations. I, personally, would not consider fashion week trade shows an "emergency hunger situation"!
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